Founder and Chief Executive Officer
A scholar in movements, doctor in medicine, prolific songwriter, multi-instrumentalist and multi-million record producer.
Kike's life and career are filled with amazing stories of achievement and success. Kike has worked with some of the top superstars in the World Music market such as Carlos Santana, Gloria Estefan, Jennifer Lopez, Mark Anthony, among many others. He has also been the recipient of numerous Grammy Awards and recognized three times as songwriter of the year by the prestigious music organization BMI.
Currently, Kike serves as Chairman-Emeritus of the Latin Recording Academy and CEO of Santander Music Group.
Through Qignition, Kike has brought together his greatest passions, movement and music to serve a greater purpose and fill people's life with the positive energy that he believes has greatly influenced his success.
Co-Founder and Wellness Development Director
Through years of research and first hand experience on wellness, Adriana Santander has become a passionate enthusiast in the field of products, methods and ancient techniques that help people live healthier, more balanced lives.
Adriana leads a team of experts dedicated to explore the world looking for the finest wellness products to be offered in our Qignition store.
Director Of Operations
Linda McHugh is a stalwart of the fitness industry. An expert in both business process management as well as exercise and fitness education, she has run some of the largest group exercise programs in the world.
Whether serving as a national key accounts manager or promoting group fitness programming worldwide, her focus is always and forever on finding the synergies between industry, education, and consumer.
A well-rounded professional, Linda started her career in fitness choreographing and producing home workout programs and fitness conventions. In fact, she still teaches group exercise in order to stay in touch with the people she serves. Linda's educational background includes a Bachelor of Science Degree in Accounting and graduate studies in Exercise Physiology. She holds industry certifications from the American Council of Exercise and the Aerobic and Fitness Association of America.
QiFORZE Lead Program Developer
Education Director and Lead Qiforze Choreographer, Leigh Crews is the IDEA Fitness Instructor of the Year award winner for 2011 and the founder of Dynalife, Inc., a company dedicated to innovative fitness education. She is a Senior Master Trainer for TRX® Suspension Training.
Leigh also serves as an official spokesperson for ACE, a media expert for ACSM and is certified by ACE, ACSM, and White Lotus Foundation. An international presenter and "trainer's trainer," Leigh has appeared on CNN and Headline News, starred in a number of exercise videos and written articles for industry and consumer media.
Petra Kolber has been in the industry for over 20 years, both as an international presenter and as a motivational speaker.
Her awards include 2010 ECA Presenters Choice, 2004 and 2003 ECA Female Presenter of the Year, 2001 IDEA Fitness Presenter of the Year and 2000 Canadian Fitness Professionals International Presenter of the Year. Petra has choreographed and appeared in over 40 videos and DVD's and has appeared in magazines and national news shows as a fitness expert. In addition to working with Qignition, Petra is also the spokesperson for Spry Living Magazine, California Walnuts and Yes! Fitness Music among others.
Marketing and Communication Director
As an international award-winning advertising creative director, Danilo has developed strategic communication for many Fortune 500 companies including Disney, GM, Microsoft and AT&T among others. He is also passionate about fitness and cultivating a healthy lifestyle.
Danilo is an avid storyteller with a special sensibility for human achievement, success and personal growth.
Danilo's commitment to the objective communication of the brand's true strength has inspired him to complete every Qignition Program's Master Trainer course, and follow closely the development and monitor the performance of every Qignition product. He is a believer in Qignition's ability to change people's lives and has made it his goal to share its real power with the world.